Marketing and Media Committee

 EUROPEAN SAILING FEDERATION

MARKETING & MEDIA COMMITTEE

CONSTITUTED ON 10th JULY 2017

 

Members

Maja Leśny (POL) – Chair

Afroditi Angeliki Chantzi (GRE)

Helena de la Gándara López-Alonso (ESP)

Yiannos Photiou (CYP); from June 2018 on

Patrik Pollák (SVK)

Felix Somm (SUI)

 

Liaison Officers

Yana Dobzhitskaya

Roland Regnemer (Deputy)

 

Terms of Reference

Approved on 05/06/2018

Reporting to EUROSAF Executive Board

Goals

  1. Make EUROSAF actions visible to its stakeholders, to the sailing community, and to the public in general.

  2. Manage EUROSAF’s value as an investment for funding partners.

Objectives

  1. Develop an effective communication strategy for EUROSAF and monitor its implementation.

  2. Develop a strategy for media relations and awareness and monitor its implementation.

Responsibilities

  1. Develop and recommend policy proposals concerning the promotion of EUROSAF to its Members and to other interested parties, such as the media and the boating industry.

  2. Draft a EUROSAF Marketing Activity Plan and monitor its implementation.

  3. Advise the Executive Board on marketing & media issues and policy, including web and social media presence.

  4. Advise the Executive Board on appropriate, relevant commercial activities, including sponsorship opportunities.

  5. Advise the Executive Board on any matter concerning EUROSAF corporate identity, adopting a role of principal custodian and champion of the EUROSAF 'brand'.

  6. Look for media partners and liaise with them to develop EUROSAF media presence.

  7. Work in close cooperation with the Treasurer to take advantage of any funding opportunity. 

  8. Liaise with the Executive Board member responsible for supporting the Committee.

  9. Inform the General Assembly at the Annual General Meeting about the Committee’s projects and achievements.

Committee Membership

Up to seven members, including a chair and a vice-chair, appointed by the Executive Board for their specialist knowledge, experience, or ability, appropriate to the goals and objectives of the Committee.

The following credentials will be welcome from members:

  • Experience in youth-focused sailing projects

  • Experience in one or more of the following fields: media channels, marketing, brand management, sponsorship, etc.

  • Proficiency in web-based communication channels

  • Pan-European vision

Term: up to the next Executive Board election.